1. Content Creation and Management
Assist in creating engaging digital content for blogs, social media, email campaigns, and websites.
Support the development of visual and written materials in line with brand guidelines.
Schedule and publish content across digital platforms using content management systems (CMS).
2. Social Media Coordination
Manage daily posting, monitoring, and interaction across social channels (e.g., Facebook, Instagram, LinkedIn, Twitter).
Monitor social media trends and suggest ways to enhance engagement.
Track social media metrics and prepare performance reports.
3. SEO and Website Support
Conduct keyword research to support SEO strategy.
Assist with on-page optimization, including meta tags, image alt text, and internal linking.
Coordinate with web developers or CMS platforms to ensure SEO best practices are applied.
4. Email Marketing
Assist in building and sending email campaigns using tools like Mailchimp, HubSpot, or Constant Contact.
Segment email lists and personalize campaigns.
Track open rates, click-through rates, and conversions.
5. Analytics and Reporting
Use tools like Google Analytics, Google Search Console, and social media insights to monitor digital performance.
Generate reports to evaluate the success of campaigns and identify improvement areas.
Support A/B testing efforts to optimize marketing messages and formats.
6. Paid Advertising Support
Help in setting up and monitoring paid ads on platforms like Google Ads, Facebook Ads, or LinkedIn Ads.
Track campaign budgets and performance metrics.
Conduct competitor analysis and identify new advertising opportunities.
7. Market Research
Research digital trends, competitor activities, and consumer behaviors.
Present insights that support campaign planning and strategy development.
8. Team Collaboration
Work closely with marketing managers, designers, copywriters, and developers.
Assist in planning and executing integrated digital campaigns.
Support marketing events, webinars, and product launches where digital promotion is required.