Home Careers Digital Marketing Associate

1. Content Creation and Management

  • Assist in creating engaging digital content for blogs, social media, email campaigns, and websites.

  • Support the development of visual and written materials in line with brand guidelines.

  • Schedule and publish content across digital platforms using content management systems (CMS).

2. Social Media Coordination

  • Manage daily posting, monitoring, and interaction across social channels (e.g., Facebook, Instagram, LinkedIn, Twitter).

  • Monitor social media trends and suggest ways to enhance engagement.

  • Track social media metrics and prepare performance reports.

3. SEO and Website Support

  • Conduct keyword research to support SEO strategy.

  • Assist with on-page optimization, including meta tags, image alt text, and internal linking.

  • Coordinate with web developers or CMS platforms to ensure SEO best practices are applied.

4. Email Marketing

  • Assist in building and sending email campaigns using tools like Mailchimp, HubSpot, or Constant Contact.

  • Segment email lists and personalize campaigns.

  • Track open rates, click-through rates, and conversions.

5. Analytics and Reporting

  • Use tools like Google Analytics, Google Search Console, and social media insights to monitor digital performance.

  • Generate reports to evaluate the success of campaigns and identify improvement areas.

  • Support A/B testing efforts to optimize marketing messages and formats.

6. Paid Advertising Support

  • Help in setting up and monitoring paid ads on platforms like Google Ads, Facebook Ads, or LinkedIn Ads.

  • Track campaign budgets and performance metrics.

  • Conduct competitor analysis and identify new advertising opportunities.

7. Market Research

  • Research digital trends, competitor activities, and consumer behaviors.

  • Present insights that support campaign planning and strategy development.

8. Team Collaboration

  • Work closely with marketing managers, designers, copywriters, and developers.

  • Assist in planning and executing integrated digital campaigns.

  • Support marketing events, webinars, and product launches where digital promotion is required.