Skip to main content
Newsletter
Stay in Orbit
Get the latest digital insights delivered to your inbox — strategies, trends, and tips from the frontier of web and marketing.
Get the latest digital insights delivered to your inbox — strategies, trends, and tips from the frontier of web and marketing.
Back to Case Studies
Online Revenue
Mobile Conversion
Instagram Revenue
Repeat Purchases
Kimes Ranch is a premium Western apparel brand founded in 2009 in Scottsdale, Arizona, known for crafting the perfect pair of jeans where 'the fashion world meets the western world.' With a massive Instagram following of 300K+ and distribution through major retailers like Boot Barn, Cavender's, and Buckle, their direct-to-consumer online presence wasn't matching their brand reputation. Their existing storefront was slow, had poor mobile conversion rates, and didn't leverage their social media audience for direct sales. With physical retail locations in Fort Worth and Perry, GA, they needed a unified commerce experience.
We designed and launched a premium Shopify Plus storefront with custom theme development that captures the brand's authentic Western heritage. The site features seamless Instagram Shopping integration to convert their 300K+ followers into buyers, a polished mobile shopping experience, and product presentation that does justice to their hand-crafted denim and apparel collections.
Worked closely with the Kimes Ranch marketing team to understand the brand's visual identity -- editorial, warm, and authentically Western -- and translated it into a custom Shopify theme with lookbook-style collection pages and large lifestyle imagery.
Designed a mobile-first shopping experience optimized for the 75%+ of traffic coming from Instagram and social channels, with streamlined checkout, Apple Pay, and Google Pay integration.
Set up Instagram Shopping and social commerce product tagging, enabling direct purchases from Instagram posts and stories with automated catalog sync to the Shopify storefront.
Built collection pages organized by product lines -- men's and women's jeans, shirts, outerwear, and hats -- with intuitive filtering by size, fit, wash, and price.
Integrated Shopify POS with their Fort Worth Stockyards and Perry outlet locations for real-time inventory sync, preventing overselling across channels.
Implemented email marketing automation with welcome series, abandoned cart recovery, and new arrival campaigns timed to seasonal collection launches.
Optimized product pages with lifestyle photography, detailed sizing guides, and customer reviews to reduce return rates and increase conversion confidence.
Direct-to-consumer online revenue increased 340% within the first year on the new platform.
Mobile conversion rate improved from 1.1% to 3.4%, well above the fashion e-commerce average of 1.8%.
Instagram Shopping drove 38% of total online revenue, validating the social commerce investment.
Abandoned cart recovery emails achieved a 14% conversion rate, recovering significant revenue monthly.
Average order value increased to $112, with a 32% repeat purchase rate within 90 days.
Page load time dropped to 1.8 seconds on mobile, reducing bounce rate by 40%.
Matt Kimes
Kimes Ranch
Let's discuss how we can help your business achieve stellar growth.
Start Your Project