Back to Case Studies
Organic Traffic
Qualified Leads
Cost Per Lead
Top-3 Rankings
Summit Ridge Realty is a 15-agent brokerage serving the greater Denver metro area. Despite a solid reputation and strong referral business, their digital presence was nearly invisible. They ranked on page 5 or beyond for key terms like 'Denver real estate agent' and 'homes for sale in Aurora CO.' Their website generated fewer than 10 leads per month, and they were spending $8,000/month on paid ads with a cost-per-lead of $145 -- unsustainable for their growth targets.
We rebuilt their website on a modern Next.js stack and executed a multi-faceted SEO and content marketing strategy designed to establish Summit Ridge as the authoritative local real estate resource in the Denver metro. This included a full technical SEO overhaul, hyperlocal content creation targeting 24 neighborhoods, strategic link building through community partnerships, and conversion rate optimization of their property listing pages.
Rebuilt the site on Next.js with server-side rendering for fast page loads and optimal crawlability, replacing the outdated legacy platform that was hurting their Core Web Vitals scores.
Ran a comprehensive technical SEO audit using our internal site crawler and analysis tools, identifying 847 issues including broken links, duplicate content across listing pages, missing meta descriptions, and unoptimized images.
Resolved all critical technical issues over four weeks: implemented canonical URLs for listing pages, compressed and lazy-loaded property images, added structured data for RealEstateAgent and Residence schemas, and fixed crawl errors.
Created 24 neighborhood guide pages (one for each target area) with original content covering market trends, school ratings, local amenities, and commute times -- each optimized for neighborhood-specific long-tail keywords.
Launched a weekly market insights blog featuring data-driven analysis of Denver housing trends, buyer/seller guides, and seasonal market reports, building topical authority over time.
Built high-quality backlinks through partnerships with local chambers of commerce, sponsorship of community events, and guest contributions to regional publications.
Redesigned property listing CTAs and lead capture forms, A/B testing button copy, form length, and placement to maximize conversion rates on high-intent pages.
Achieved top-3 rankings for 18 of 24 target neighborhood keywords within six months.
Organic traffic increased 410% from 2,800 to 14,280 monthly sessions.
Monthly qualified leads grew from 9 to 38, a 322% increase.
Cost-per-lead dropped from $145 (paid ads) to $32 (organic), an 78% reduction.
Paid ad spend was reduced by 60% while total lead volume still increased.
The neighborhood guide pages now generate 45% of all organic traffic to the site.
Marcus Delgado
Summit Ridge Realty
Let's discuss how we can help your business achieve stellar growth.
Start Your Project