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Leads Per Month
Cost Per Lead
Google Reviews
Revenue from Leads
TerraVerde Landscaping is a family-owned residential landscaping company in the Minneapolis-St. Paul area with 14 employees. They had relied exclusively on yard signs, door hangers, and word-of-mouth for 18 years. As competition from national franchise operators grew, their lead volume dropped 30% in one year. They had no website, no Google Business Profile, and no way to compete for the growing number of homeowners who search online for landscaping services. Their only digital experiment -- a $2,000/month Google Ads campaign managed by another agency -- was generating leads at $95 each with poor close rates.
We built a complete digital presence from scratch: a fast, mobile-first website showcasing their portfolio and services, fully optimized Google Business Profiles for their two service areas, a targeted Google Ads campaign with proper conversion tracking, and a local SEO strategy to capture organic search traffic over time. The focus was on generating measurable, qualified leads at a sustainable cost.
Built a Next.js website with a focus on mobile UX (78% of their target audience searches on mobile), featuring service pages for each offering (landscape design, hardscaping, lawn maintenance, seasonal cleanups), a project gallery with before/after photos, and a prominent click-to-call CTA.
Created and fully optimized Google Business Profiles for both service areas with professional photos, service descriptions, service-area definitions, and a posting schedule of weekly updates featuring completed projects.
Implemented a review generation system using automated post-service follow-up emails and texts, growing their review count from 12 to 89 reviews with a 4.9 average rating in four months.
Rebuilt their Google Ads campaigns from scratch: restructured around service-specific ad groups, wrote compelling ad copy with local proof points, added negative keywords to eliminate waste, and implemented proper conversion tracking with call tracking integration.
Created service-area landing pages targeting neighborhood-specific keywords ('landscaping near Lake Minnetonka,' 'hardscaping contractor Eden Prairie') optimized for local search intent.
Set up a CRM integration to track lead source through to closed deal, enabling accurate ROI measurement and campaign optimization based on actual revenue, not just lead volume.
Monthly qualified leads increased from 12 to 48, a 300% improvement.
Cost per qualified lead dropped from $95 to $18, an 81% reduction.
Google Business Profile views increased 420%, driving 34% of all inbound leads.
Google reviews grew from 12 to 89 (4.9 rating), making them the highest-rated landscaper in their service area.
Website phone calls average 22 per week, with a 45% close rate on inbound leads.
Revenue from digitally-sourced leads exceeded $340K in the first four months, a 12x return on marketing spend.
Tony Marchetti
TerraVerde Landscaping
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