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Consultation Bookings
Organic Traffic
Local Rankings
Teletherapy Inquiries
Shine Therapy for Students is a speech-language pathology practice based in Emmett, Idaho, serving students across the Treasure Valley including Boise, Nampa, Meridian, and Caldwell. Founded in 2005 by ASHA-certified SLP Kimberly Lemon, the practice offers school-based, private, and teletherapy services. Despite 13+ years of experience and 500+ students helped, they had minimal digital presence -- no modern website, no local SEO visibility, and relied entirely on school district contracts and word-of-mouth referrals for private clients. Parents searching for speech therapy options online were finding competitors instead.
We built a professional, trust-focused website that positions Shine Therapy as the Treasure Valley's premier speech therapy provider for students. The site features detailed service pages for all six therapy programs, a parent resource center with educational content, and a streamlined consultation booking flow designed to convert concerned parents into scheduled evaluations.
Designed a warm, approachable website with a focus on building trust with parents -- featuring credentials (ASHA certification, M.S. CCC-SLP), leadership bios, and clear explanations of each therapy program in parent-friendly language.
Created dedicated service pages for all six programs: Articulation, Language Development, Fluency, Social Communication, Literacy Support, and AAC -- each optimized for local search terms parents use when seeking help.
Built a parent resource center with developmental milestones charts, warning signs guides, home practice activities, and educational blog content targeting questions like 'when should my child see a speech therapist.'
Implemented a conversion-optimized contact flow with a free 15-minute consultation offer as the primary CTA, with a service-of-interest dropdown to route inquiries to the right program.
Optimized for local SEO across all Treasure Valley cities served (Boise, Nampa, Meridian, Caldwell, Eagle, Emmett, Kuna, Star), with location-specific content and Google Business Profile optimization.
Set up HIPAA-compliant form handling for intake inquiries and teletherapy session booking, ensuring patient privacy from first contact.
Added a 'Contract With Us' pathway for school districts, creating a B2B lead channel alongside the B2C parent funnel.
Free consultation bookings increased 275% within the first four months of launch.
Organic search traffic grew 340% for speech therapy keywords across the Treasure Valley region.
Achieved top-3 local search rankings for 'speech therapy Boise,' 'speech therapist near me,' and 8 other target keywords.
Parent resource articles now generate 48% of all organic traffic, building trust before families even reach out.
Teletherapy inquiries increased 190% as the new site clearly communicated remote session availability.
School district contract inquiries doubled through the dedicated B2B pathway, expanding their institutional client base.
Kimberly Lemon
Shine Therapy for Students
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