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SEO

Anchor Text

Anchor text is the visible, clickable text of a hyperlink, used by search engines as a signal about the topic of the linked page.

Search engines treat anchor text as one of the strongest topical signals available — both for internal links and inbound links from other sites. A page linked from thousands of pages with anchor text 'WordPress sheet editor' is going to be associated with that topic, sometimes even more strongly than its own on-page content.

The taxonomy that matters in practice: exact-match anchors ('Webanto sheet editor'), partial-match ('best sheet editor for WordPress'), branded ('Webanto'), generic ('click here', 'read more'), and naked URL ('https://...'). A healthy backlink profile contains a mix; an overwhelmingly exact-match profile looks manipulative and can be devalued.

Inside your own site, you control every anchor. Use descriptive, varied anchors that read naturally. Avoid the temptation to stuff exact-match anchors into every internal link — it does not help and can hurt.

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Related terms

  • Internal Linking

    Internal linking is the practice of linking from one page on your site to another, used to distribute ranking authority across your site, guide users between related content, and help search engines discover and prioritise pages.

  • Orphaned Page

    An orphaned page is a page on your site that has zero internal links pointing to it, making it nearly impossible for search engines to discover during normal crawling and resulting in minimal organic traffic.

  • Schema Markup

    Schema markup is structured data added to a web page in JSON-LD, Microdata, or RDFa format that describes the page's content using the schema.org vocabulary, helping search engines understand and display the page.

← Alt TextCanonical URL →

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