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Occasional, engineering-led notes on applied AI — what we're building, running, and learning in production.
Occasional, engineering-led notes on applied AI — what we're building, running, and learning in production.
Manage all your social media channels from one powerful platform. Schedule and publish to six platforms, route posts through approval, track engagement, and let AI help you draft captions.
Most social schedulers treat publishing as the product. You build a calendar, you queue up posts, you watch them go out. What you do not get — at least not without paying for the highest tier — is anything that actually moves the needle: cross-platform analytics that compare like-for-like, AI that drafts in your voice, or a publishing engine that does not silently drop a post when a platform's API hiccups.
We built Webanto's social product on the same durable workflow runtime that powers the rest of the platform. Each post is a job. When you publish to six platforms, that is six independent steps with retry policy and partial-success tracking — so an X rate limit does not block your Instagram post, and a failed publish surfaces in the UI instead of vanishing.
And because the social product shares the same contact, campaign, and analytics layer as the email product, you can finally see the full picture: which posts drove email signups, which campaigns moved the social engagement needle, which content earned the most attention across every channel you care about.
— The Webanto team
Everything you need to manage and grow your social media presence
Publish to X, Facebook, Instagram, LinkedIn, TikTok, and Pinterest from one composer, with copy customized per platform. If one platform fails, the others still publish.
Plan and schedule on a visual calendar, drag posts to reschedule them, edit scheduled posts, and set up recurring posts (daily, weekly, or monthly).
Generate drafts from a brief or an existing draft, with a version for each platform within its limits, written in your organization's brand voice. Optional tone and hashtag suggestions.
Submit posts for approval; reviewers approve or request changes. Require approval before publishing with an organization setting.
Per-post engagement metrics from each connected platform (such as likes, replies, reposts, and impressions where the platform provides them), refreshed every 6 hours.
Account tokens refresh automatically, and you get a warning before a connection expires.
Generate images for your posts with AI.
Read and reply to comments from every platform in one inbox.
Import many posts at once from a CSV file.
Schedule a week of content in minutes. Set up recurring posts and auto-publish to every connected platform.
Keep your brand voice across every platform, with AI captions that follow your organization's profile.
See which posts earn engagement on each platform, refreshed every 6 hours.
Our social media specialists are available to help you maximize results.
Where we line up against the schedulers most teams switch from.
| Feature | Webanto | Buffer | Hootsuite |
|---|---|---|---|
| Platforms supported in base plan | 6 (FB, IG, X, LinkedIn, TikTok, Pinterest) | 3 | 5 |
| Durable publish engine (retry + partial success) | |||
| Drag-and-drop content calendar | |||
| AI caption assistance | Higher tier | Higher tier | |
| Engagement analytics across connected platforms | |||
| Shared with email + content tools (one platform) | |||
| Org-scoped team collaboration | Higher tier | Higher tier | |
| Bring-your-own brand voice for AI |
Start with a 14-day free trial. Includes 25 AI trial tokens. Cancel before it ends and you won't be charged.
/mo
Multi-platform posting
Content calendar & scheduling
Analytics & reporting
Engagement analytics
Approval workflow & recurring posts
AI captions with hashtag suggestions
25 monthly AI tokens
One connected account on each of 6 platforms
Webanto Social Media Management is a publishing, scheduling, and analytics platform for the major social networks. It lets you draft and schedule posts across Facebook, Instagram, X, LinkedIn, TikTok, and Pinterest from one calendar — with an approval workflow, engagement analytics, and AI caption assistance built in.
Six in the base plan: Facebook, Instagram, X (formerly Twitter), LinkedIn, TikTok, and Pinterest. We add platforms when they have stable publishing APIs — we do not ship 'support' that secretly relies on browser automation.
Three concrete differences. First, every paid plan publishes to all six supported platforms — no 'channels' upsell. Second, our publishing engine is built on a durable workflow runtime, so a failed publish to one platform does not block the others and is visible in the UI instead of silently dropped. Third, the social product shares contacts, campaigns, and analytics with our email and content tools, so cross-channel attribution actually works.
The publishing engine treats each platform as an independent step. If LinkedIn rejects a post (e.g. unsupported media format), the others still publish, and the rejected step is marked as failed with the platform's error message attached so you can fix and retry just that one — not the whole batch.
Drop in a topic, a link, or even a rough draft, and AI generates a caption version for each platform, kept within that platform's limits. Captions follow your organization's brand voice (from your AI profile and organization memory), you can pick an optional tone, and it suggests hashtags — treat those as model suggestions, not trend data. You can start from a brief or improve an existing draft.
Carousels and Reels are supported via the official Instagram Graph API. Stories are not supported.
Yes. The composer lets you draft a base version, then override the copy per platform — so the LinkedIn version can be three paragraphs while the X version is one tight sentence.
Yes. Recurring posts can repeat daily, weekly, or monthly, and you can drag scheduled posts on the calendar to reschedule them. Organizations can require approval: a teammate submits a post, and a reviewer approves it or requests changes before it publishes.
AI image generation, a unified engagement inbox for comments and replies, and bulk CSV upload are not available yet. They are marked Coming soon on this page and are not part of the product today.
Per post, the engagement metrics each platform exposes (such as likes, replies, reposts, and impressions where available), refreshed every 6 hours, plus a posting summary by platform covering published, scheduled, and failed posts. Metrics a platform does not provide are left blank rather than shown as zero.
Yes — a 14-day free trial. Checkout collects payment details up front; if you cancel before the trial ends, you are not charged.
Yes. Invite teammates into a Webanto organisation and the social calendar, drafts, analytics, and connected accounts are shared. Each member keeps their own login.
Each platform is published as its own step. If a platform rejects a request or is temporarily unavailable, that step is retried; if retries are exhausted the post is marked failed so you can see it and retry, and the other platforms are unaffected.
Everything you need to get up and running with our social media platform
Connect your accounts, set up your content calendar, and publish your first post.
Coming Soon
Complete API documentation for scheduling, analytics, and account management.
Coming Soon
See the full platform in action — from scheduling to analytics to AI suggestions.
Coming Soon
Build custom integrations with webhooks, API keys, and our official SDKs.
Coming Soon
Start your 14-day free trial and discover how our platform can save you hours every week while growing your social media presence.