Fix internal linking across your site
Use case: Fix orphaned pages and weak internal linking
Internal linking is one of the highest-leverage SEO interventions on most sites — and almost universally neglected. Pages with zero inbound internal links rarely rank, even when they answer real queries. Webanto's Content Intelligence use case crawls your site via API, uses semantic AI to find orphan pages and weak link clusters, and suggests contextually-relevant internal links you can approve in bulk. The whole process runs without installing a plugin on your WordPress or Shopify site, and reruns weekly to catch new orphans as you publish.
What to expect
Identification of every orphaned page on your site within minutes of the first crawl.
AI-suggested internal links by topical relevance, not keyword matching.
Measurable lift in orphan-page traffic once links are inserted and crawled.
Ongoing maintenance via the weekly crawl, so internal linking does not decay.
How to set this up
- 1
Subscribe to Content Intelligence and connect your WordPress, WooCommerce, or Shopify site via API credentials.
- 2
Run the first crawl — typically 5-15 minutes for a 100-500 page marketing site.
- 3
Review the orphaned pages report, filtered to commercial-intent pages first (product, service, conversion landing pages).
- 4
For each priority orphan, click into the detail view to see AI-suggested source pages, anchor text, and the exact sentence the link would be inserted into.
- 5
Approve the suggestions that fit. Webanto pushes the change back to your CMS automatically.
- 6
Re-crawl after 24 hours to verify the orphans now have inbound links.
- 7
Enable the weekly crawl cron so new orphans are surfaced before they accumulate.
Products that power this use case
Frequently asked questions
Does this require a WordPress plugin?
No. Content Intelligence connects via the WordPress REST API using application passwords. There is nothing to install on your site and no impact on site performance.
How is this different from keyword-based link suggestions?
Keyword-based tools (Link Whisper, Yoast internal linking) match on draft text against keywords. Semantic AI reads the actual content of the source and target pages and suggests links by topical relevance, surfacing opportunities keyword tools miss.
What is the crawl budget?
500 pages per crawl on the standard plan. Most marketing sites are well under this. Reach out if you have a larger site that needs a higher budget.
Does it work on Shopify?
Yes. The Shopify integration covers blog articles and pages via the Admin API. You can crawl, suggest, and approve links across any Shopify content surface.
How do I prioritise which orphan pages to fix first?
Sort orphans by existing impressions from Google Search Console — pages already generating impressions but with low clicks and no inbound links get the fastest lift from link insertion. Commercial-intent pages (product, service, pricing) should come before informational ones because internal links from high-traffic blog posts carry conversion value, not just ranking value.
Can link suggestions be automatically inserted without manual approval?
You can configure auto-approve for low-risk suggestions (high confidence score, well-established source page, clear anchor text match). High-stakes pages — your homepage, core service pages, and anything with live conversion tracking — should stay in manual-approval mode so no link goes live without a review.
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Related resources
Webanto vs Link Whisper: internal linking compared
ComparisonLink Whisper is a WordPress plugin that suggests internal links based on keyword matching against your draft as you write. Webanto Content Intelligence is a multi-platform tool that crawls your site via API, uses a modern language model to analyse content semantically, and suggests internal links by topical relevance — across WordPress, WooCommerce, and Shopify. Link Whisper is the better choice if you only work on WordPress and want suggestions as you write. Webanto is the better choice if you want semantic AI-based suggestions and a multi-platform tool that also handles content rewriting and AI article creation.
Webanto vs SurferSEO: which content tool should you choose?
ComparisonSurferSEO is a content optimisation tool that scores draft pages against the top-ranking competitors for a target keyword and suggests changes — headings, word count, NLP keyword inclusion — to improve rankings. Webanto Content Intelligence focuses on internal link analysis, AI-powered content rewriting, and AI article creation across WordPress, WooCommerce, and Shopify. They are not direct substitutes. SurferSEO is the better choice if you want SERP-aware content optimisation against specific competitors. Webanto is the better choice if you want internal link analysis, content rewriting, and AI article creation in a single multi-platform tool.
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Content Audit
GlossaryA content audit is a systematic review of every published page on a site to assess performance, identify opportunities to update, consolidate, or remove pages, and align the existing content with current strategy.
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