Skip to main content
Webanto LogoWebanto Logo
AboutBlogPortfolioProductsServices
  1. Home
  2. Glossary
  3. Conversion Rate
Newsletter

Stay in Orbit

Get the latest digital insights delivered to your inbox — strategies, trends, and tips from the frontier of web and marketing.

Webanto LogoWebanto Logo

Out of This World Digital Solutions. We help businesses reach new heights with cutting-edge technology and innovative strategies.

Services
Website DevelopmentSEO OptimizationSocial MediaContent Marketing
Company
About UsPortfolioLatest NewsDocumentationContactClient Portal
Launch Your Mission

Ready to launch your project into the digital stratosphere? Let's build something extraordinary.

Start Project
© 2026 Webanto. Engineered for the future.
TermsPrivacyContact
Ecommerce

Conversion Rate

Conversion rate is the percentage of visitors to a page or funnel who complete a desired action, calculated as conversions divided by total visitors.

The 'desired action' varies by context: completing a checkout (ecommerce), submitting a form (lead generation), starting a free trial (SaaS), or clicking a CTA (content marketing). The same site has different conversion rates for different actions.

Industry benchmarks: ecommerce sites average 1–3% checkout conversion; SaaS landing pages 2–5% for trial sign-up; B2B lead forms 5–15% depending on offer quality. A site significantly below benchmark usually has friction (slow load, broken checkout, confusing form) rather than a copy problem.

Conversion rate alone is not the goal — conversion rate × traffic × average order value × repeat rate is. A site can lift conversion rate by aggressively discounting and end up with a worse business. Always look at conversion rate alongside the rest of the unit economics.

Related terms

  • Average Order Value (AOV)

    Average order value is the average revenue per order, calculated as total revenue divided by the number of orders over a given period.

  • Customer Lifetime Value (CLV / LTV)

    Customer lifetime value is the total revenue a customer generates over their entire relationship with your business, used as the upper bound on what you can afford to spend to acquire each customer.

  • Abandoned Cart

    An abandoned cart is an ecommerce session where the shopper added one or more products to their cart but left the site before completing the purchase.

← Average Order Value (AOV)Customer Lifetime Value (CLV / LTV) →

Browse the full glossary

Explore every term across email marketing, SEO, ecommerce, content marketing, and social media.