Build a multi-month nurture sequence

B2B buying cycles in finance, professional services, and enterprise SaaS routinely run 60-180 days from first inquiry to signed contract. Most email platforms that handle daily broadcasts struggle with sequences that span months — enrollments drop during platform deploys, delays drift, branches get stuck. Webanto's nurture use case runs on a durable workflow engine designed exactly for these long-cycle sequences: every step is a durable job, every delay survives worker restarts, every branch logs cleanly so you can see exactly where each enrolled lead is sitting in the funnel.

1. 1

   Map the buyer journey you want to nurture — typical inquiry → consideration → evaluation → decision stages with realistic durations between each.

2. 2

   In Email Marketing, create a new automation triggered by the lead-capture event (form submission, content download, demo request).

3. 3

   Build the first phase — 2-3 emails over the first 2 weeks introducing the company and offering practical value.

4. 4

   Add a 30-day delay, then phase 2 — case studies and product-specific content for leads still engaged.

5. 5

   Add branch conditions based on engagement: highly-engaged leads route to a sales-ready track; quiet leads route to a re-engagement track.

6. 6

   Add the final phase — direct conversion ask for the engaged track, gentle reactivation for the quiet track.

7. 7

   Add exit conditions: convert-to-customer exits the sequence cleanly; manual sales-qualified tag also exits.