How to find and fix broken internal links
Identify broken internal and external links across your site and fix them with redirects or content updates.
Broken links damage user experience, dilute ranking authority, and signal a poorly maintained site to search engines. This guide finds and fixes broken internal and outbound links using Webanto Content Intelligence's broken-link checker.
Prerequisites
- • A Webanto Content Intelligence subscription
- • Admin access to your CMS
Steps
- 1
Run a crawl
Go to Content Intelligence > Link Health > Run crawl. The crawl maps every page on your site and every link (internal and external) on each page.
- 2
Run the broken-link checker
After the crawl, click 'Check broken links'. The checker fires HEAD requests against every external URL with concurrency limits and flags any URL returning a 4xx or 5xx status. Internal 404s are detected directly from the crawl.
- 3
Sort by impact
Open the broken-links report. Sort by 'pages affected' descending — the broken links appearing on the most pages should be fixed first.
- 4
Decide: fix link or redirect target
For each broken link: if the target moved to a new URL, update the link in the source post. If the target is gone permanently, decide whether to remove the link or replace with a relevant alternative (your own content if possible).
- 5
Apply fixes via the CMS
Click into each broken link. For WordPress, the editor opens to the exact post; for Shopify, the article. Edit the link in place and save. Webanto can also push the change automatically when you approve the suggested replacement.
- 6
Set up a 301 redirect for moved internal URLs
If an internal URL changed (e.g. /blog/old-slug → /blog/new-slug) and you can't update every link, add a 301 redirect at the server or CDN level. WordPress users can use Redirection plugin; Shopify supports redirects natively.
- 7
Re-run the broken-link check
After fixing, re-run the broken-link check. Confirm the broken count drops. Some external links may take 24-48 hours to update across DNS / cache.
- 8
Schedule weekly broken-link checks
Enable the weekly cron in account settings. New broken links accumulate continuously (external sites die, products are removed, slugs change) and a weekly check catches them within days.
Ready to do this for real?
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Related resources
robots.txt
Glossaryrobots.txt is a text file placed at the root of a website that gives crawling instructions to bots, specifying which paths they may or may not request.
XML Sitemap
GlossaryAn XML sitemap is a file (typically `sitemap.xml`) that lists the URLs on your site you want search engines to crawl and index, along with metadata like last-modified date and update frequency.
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Webanto Content Intelligence vs Ahrefs: on-site content or off-site SEO?
ComparisonWebanto Content Intelligence and Ahrefs solve different SEO problems. Ahrefs is renowned for its backlink index and off-site SEO research — backlink analysis, keyword explorer, rank tracking, and site audits — the go-to suite for link and competitive research, at a premium price. Webanto Content Intelligence concentrates on your own content: crawling your site to map internal links, flag orphaned pages, and rewrite or optimise published pages, with native WordPress, WooCommerce, and Shopify sync. Ahrefs is the stronger choice if backlink and keyword research drive your SEO. Webanto is the better choice for internal-linking and on-site content improvement unified with your marketing — and, honestly, the two are complementary far more than they are competitors.
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