Step-by-step guides, written by operators
Every guide here is a real workflow — the same sequence of steps we'd give a teammate, with the caveats and notes that only show up when you've actually done the work.
Email marketing
How to set up an abandoned cart email
30 minutes · BeginnerRecover sales by sending automated emails to shoppers who add to cart but don't complete checkout.
How to write a welcome email series
90 minutes · BeginnerBuild a three to five email onboarding sequence that introduces new subscribers to your brand and drives the first conversion.
How to A/B test an email subject line
45 minutes (plus test duration) · BeginnerRun a statistically valid subject-line test on a broadcast email so you know which variant truly performs better.
How to clean an email list
2 hours · IntermediateRemove inactive, unengaged, and invalid contacts from your email list to protect deliverability and sender reputation.
How to set up SPF, DKIM, and DMARC for your sending domain
1 hour (plus DNS propagation) · IntermediateConfigure the three email-authentication standards every modern inbox provider requires for reliable delivery.
How to segment your email list for better engagement
45 minutes · BeginnerBuild audience segments based on behaviour, demographics, and engagement so you can send targeted campaigns instead of one-size-fits-all blasts.
SEO & content
How to find orphaned pages on your site
30 minutes · BeginnerIdentify the pages on your site that have zero internal links pointing to them — invisible to crawlers and unable to rank.
How to find and fix broken internal links
1 hour · BeginnerIdentify broken internal and external links across your site and fix them with redirects or content updates.
How to add FAQ schema to a page
30 minutes · IntermediateImplement FAQPage JSON-LD on a page so questions and answers can appear as a rich result in Google search.
How to write a meta description that earns clicks
15 minutes per page · BeginnerCraft a meta description that summarises the page accurately and maximises click-through rate from search results.
How to update old blog posts to regain rankings
2 hours per post · IntermediateIdentify which old posts to refresh, what to update, and how to signal the changes to Google for ranking recovery.
Ecommerce
How to set up a Google Shopping product feed
2 hours · IntermediateGenerate and submit a Google Merchant Center product feed for your ecommerce catalogue.
How to import products into your store via CSV
1 hour · BeginnerBulk import or update products in WooCommerce or Shopify using a CSV file.
How to track cart abandonment accurately
90 minutes · IntermediateSet up the analytics and event tracking needed to measure where in your checkout funnel shoppers drop off.
Social media
How to schedule social posts across multiple platforms
30 minutes · BeginnerPlan, schedule, and publish content to Facebook, Instagram, X, LinkedIn, TikTok, and Pinterest from a single calendar.
How to find trending hashtags for your niche
20 minutes · BeginnerResearch and select hashtags that boost discovery on Instagram, TikTok, and X without triggering spam filters.
How to build a content calendar for social media
1 hour (initial setup), 30 minutes weekly thereafter · BeginnerPlan a sustainable, themed content calendar that keeps your social presence consistent without daily improvisation.
How to set up conversion tracking on your site
2 hours · IntermediateTrack conversions — purchases, signups, leads — across paid ads, organic traffic, and email so you can measure what actually drives revenue.