How to find trending hashtags for your niche

Hashtags drive discovery on Instagram, TikTok, and X — but only when they're genuinely relevant to your content and not stuffed into every caption. This guide walks through finding hashtags that work, then organising them into reusable sets.

1. 1

   Define your niche keywords

   Before searching, list 5-10 keywords that describe your business and content (e.g. 'sustainable fashion', 'cold brew coffee', 'small business marketing'). These anchor your hashtag research.

2. 2

   Open the hashtag research tool

   In Webanto > Social > Hashtags > Research, enter your first keyword. The tool returns related hashtags ranked by recent activity (posts per day) and competition (estimated reach difficulty).

3. 3

   Filter by activity level

   Avoid hashtags with under 1,000 total posts (too small to drive discovery) or over 5 million (so saturated your post will never surface). The sweet spot for most niches is 10,000-500,000 total posts.

4. 4

   Build sets of 5-15 hashtags

   Create a 'set' for each content theme you publish about — branded, product-specific, niche-community, broad-discovery. Each set should have 5-15 hashtags. Avoid stuffing 30 hashtags into every post; modern platforms penalise this.

5. 5

   Save sets for one-click insertion

   In the composer, you can insert a hashtag set with one click. This keeps your hashtag usage consistent across posts without copy-pasting.

6. 6

   Track per-hashtag performance

   After 30 days of posting, check Webanto > Social > Analytics > Hashtags. Identify which hashtags drove the most impressions and engagement for your posts. Drop low-performing tags from your sets.

7. 7

   Refresh sets monthly

   Hashtag trends shift. Re-run the research for your top 3 themes each month, add new high-performers, drop tags that have lost steam or become saturated.