How to choose hashtags for your social posts
Use AI hashtag suggestions as a starting point, then pick relevant hashtags for Instagram, TikTok, and X without stuffing captions.
Hashtags drive discovery on Instagram, TikTok, and X — but only when they're genuinely relevant to your content and not stuffed into every caption. Webanto's AI caption assistant suggests hashtags with each caption. They are model suggestions, not live trend or volume data, so this guide shows how to review and choose them.
Prerequisites
- • A Webanto Social Media Management subscription
Steps
- 1
Describe the post in a brief
In the composer, open the AI caption assistant and write a short brief about the post (or start from an existing draft). Keep hashtag suggestions switched on.
- 2
Generate platform versions
The assistant drafts a version for each selected platform within that platform's limits, in your organization's brand voice, with an optional tone you choose.
- 3
Review the suggested hashtags
Each version lists suggested hashtags. These come from the AI model, so check that each one is relevant to your post and your audience, and look a hashtag up on the platform before relying on it.
- 4
Keep a small, relevant set
Keep a handful of hashtags per post — branded, topic-specific, and one or two broader discovery tags. Avoid stuffing a long list into every caption; platforms can treat that as spam.
- 5
Customize per platform and check results
Edit the copy per platform, then schedule. After posts publish, review engagement metrics (refreshed every 6 hours) to see which posts performed best and adjust the hashtags you reuse.
Ready to do this for real?
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Webanto vs Later: which social scheduler is right for you?
ComparisonWebanto and Later both help you plan and schedule social content, but they serve different centres of gravity. Later is a visual-first scheduler beloved by Instagram, TikTok, and Pinterest creators, with a drag-and-drop visual planner, a media library, and its own link-in-bio tool. Its pricing tiers scale by social profiles and posts. Webanto treats social as one channel inside a unified marketing platform: flat per-plan pricing, AI-assisted content, and scheduling that shares a contact and analytics model with email and content. Later is the stronger choice for visually-driven creators who live in Instagram and want the best visual planner and link-in-bio. Webanto is the better choice for businesses that want social scheduling unified with email and content, at a flat price, rather than a standalone visual tool.
Reach
GlossaryReach is the number of unique users who saw a piece of content at least once over a given period, in contrast to impressions which count total displays including repeats.
User-Generated Content (UGC)
GlossaryUser-generated content is any content (photos, videos, reviews, posts) created by customers or fans about a brand, rather than produced by the brand itself, used as social proof and as low-cost content fuel.
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